Samantha Iyengar, PhD

Managing Director

​​Dr. Iyengar is an expert in survey research and statistical sampling with more than 15 years of experience in academic and litigation contexts. She has testified at trial and in deposition on the use of surveys, sampling, and statistics in a wide range of cases, including intellectual property, mass torts, and commercial disputes.​

​​In the area of intellectual property, Dr. Iyengar has extensive experience conducting surveys related to disputes over trademarks, trade dress, patents, and false advertising to evaluate likelihood of confusion, secondary meaning and genericness.

​Dr. Iyengar has particular expertise in conjoint surveys and analysis. In matters involving patent infringement, false advertising and product liability claims (including Lanham Act and consumer class action matters, product defect, mislabeling), Dr. Iyengar has designed, conducted and analyzed choice based conjoint surveys. The results of Dr. Iyengar’s analyses have been incorporated into damages models, including the calculation of price premiums, reasonable royalties and lost profits.

​Dr. Iyengar has reviewed and designed sampling plans to select samples of documents and other records in matters related to contract and payment disputes. These sample data were analyzed to make estimates of population characteristics and margins of error.

​Prior to her expert work, Dr. Iyengar served as an Assistant Professor of Criminal Justice at the University of Michigan-Flint and Assistant Professor of Sociology at the University of Idaho, where she developed and taught courses including Methods of Social Research.​

Related Insights

Talk to Our Insightful Experts