News | October 17, 2025
Secretariat Experts Receive Recognition in Lexology Index Thought Leaders – USA 2026
Secretariat is proud to share that 11 of our experts have been named as USA Thought Leaders in Lexology Index’s 2026 listing.
October 19, 2020
Intensity joined Secretariat on February 1, 2023.
Intensity was founded on the notion that combining world-class talent with recognized industry best practices produces the highest quality results possible. We proved this once again by producing a critical valuation for a client in Chapter 11 bankruptcy reorganization within a tight one-week deadline.
The case involved a major international airline with highly recognizable trademarks including logos, words, distinctive signs, and websites. When it comes to intangible assets like trademarks and intellectual property, our experts combine mathematical rigor with real-world judgment to value items that do not trade every day on the open market.
Our team huddled at the outset to develop a strategy for fulfilling the assignment within the deadline. We considered the relevance and feasibility of several methods commonly used to value intellectual property, including the cost, market and income approaches. Our analysis quickly revealed that the income approach was best in this specific case because it provides the most reasonable and accurate estimate of the true value of the airline’s distinctive brand markers.
The income approach measures the net present value of expected cash flows from an asset over its useful life. To derive that value for the trademarks in this case, our experts calculated the expected after-tax cash flows attributable to the brand and discounted them to the present at an appropriate interest rate. Given the particular facts of this case, we used the avoided royalty method, calculating the amount the airline would have to pay to license the trademarks and estimating the present value of “savings” the airline enjoyed by owning the brand outright instead of paying someone else to use it.
Pulling together the data, deciding on a valuation approach, and delivering a highly defensible estimate to the court within one week was yet another example of Intensity’s ability to assemble the right resources in a tight timeframe to deliver a world-class result.
Secretariat Experts Receive Recognition in Lexology Index Thought Leaders – USA 2026
Secretariat is proud to share that 11 of our experts have been named as USA Thought Leaders in Lexology Index’s 2026 listing.
87 Secretariat Professionals Named in Lexology Index 2025 Consulting Expert Reports
Secretariat is pleased to share that 87 of our experts have been named in the Lexology Index 2025 Consulting Expert Reports series, achieving recognition as global industry leaders across several key categories.
CPSC Redirects Lithium-Ion Battery Rulemaking for Micromobility Products
Regulatory updates don’t always make headlines, but they can shape the future of industries. The CPSC’s recent procedural move on lithium-ion battery safety for micromobility products is a perfect example. Sam Madden breaks down the latest developments in a short summary.