This project was completed by Intensity. Intensity joined Secretariat on February 1, 2023.
A widely recognized designer, manufacturer, and seller of sporting goods with annual sales of over $1 billion required consulting services relating to golf putters. The company, whose products include golf clubs, golf balls, and related golf accessories, requested that valuations be performed relating to putter technologies and trade dress.
Intensity determined an economically appropriate royalty for the putter technologies in the marketplace. Specifically, Intensity analyzed the role of the putter technology in relation to drivers of product demand, the economic contribution of the technology, and the competitive environment. Intensity investigated all relevant aspects of the marketplace for the client, including royalty information from license agreements for similar technologies.
Intensity also provided an analysis of profits likely to be earned in relation to specific golf product trade dress, including color, shape, design, and overall consumer impression. This involved an evaluation of consumer familiarity with the putter products and value attribution to the relevant features.
Taking The Right Approach in Asset Searching and Recovery in 2025
The tension among regulators between the push for increased transparency and the need to protect individual privacy is always apparent in asset searching exercises. This tension is a global phenomenon, central to the ongoing debate surrounding registering beneficial ownership information.
Marking 135 Years of the Sherman Antitrust Act
Today, Secretariat marks the 135th anniversary of the Sherman Antitrust Act, enacted by the 51st U.S. Congress and signed into law by President Benjamin Harrison on July 2, 1890. The Act was the first comprehensive federal legislation to promote competition, criminalize monopolistic behavior, and empower courts to uphold economic efficiency as a public good.
Highlights and Takeaways from CBV CONNECT 2025
At the CBV CONNECT 2025 Conference in Toronto, we had the privilege of presenting multiple panels, engaging with fellow business valuation professionals, and exploring the latest developments shaping the future of the industry. We’ve compiled key takeaways from our time at CONNECT 2025 below, highlighting critical insights from our speaking engagements and the emerging trends we’re watching in the world of business valuation.