News | October 17, 2025
Secretariat Experts Receive Recognition in Lexology Index Thought Leaders – USA 2026
Secretariat is proud to share that 11 of our experts have been named as USA Thought Leaders in Lexology Index’s 2026 listing.
This project was completed by Intensity. Intensity joined Secretariat on February 1, 2023.
A leading online retailer was exploring opportunities to optimize prices to enhance profitability. Historically, they had run A/B tests on specific price attributes to set the go-forward price and would vary the price based on inventory levels. Prices were set to end in $X9.99. The company wanted to review past data to understand price elasticity and establish new tests to optimize pricing going forward.
Intensity performed statistical and economic analyses evaluating historical transaction data to understand drivers of demand change and price elasticity. A demand model was built based upon the significant drivers. The project involved statistical analyses including discrete choice regression models, predictive modeling of consumer behavior, and demand simulations, among others.
Go-forward price tests were constructed to determine the optimal prices and frequency of price changes to set pricing algorithms. Additionally, prices were moved away from strict $X9.99 price rule to improve profitability.
Secretariat Experts Receive Recognition in Lexology Index Thought Leaders – USA 2026
Secretariat is proud to share that 11 of our experts have been named as USA Thought Leaders in Lexology Index’s 2026 listing.
87 Secretariat Professionals Named in Lexology Index 2025 Consulting Expert Reports
Secretariat is pleased to share that 87 of our experts have been named in the Lexology Index 2025 Consulting Expert Reports series, achieving recognition as global industry leaders across several key categories.
CPSC Redirects Lithium-Ion Battery Rulemaking for Micromobility Products
Regulatory updates don’t always make headlines, but they can shape the future of industries. The CPSC’s recent procedural move on lithium-ion battery safety for micromobility products is a perfect example. Sam Madden breaks down the latest developments in a short summary.