This project was completed by Intensity. Intensity joined Secretariat on February 1, 2023.
A leading consumer products company commissioned Intensity to determine the optimal strategy and finalize the operating launch plan for a retail expansion initiative. The company was historically successful with many products primarily through television based sales and promotion as well as through limited big box retail channels, yet desired to grow the business through expansion of product lines, brand investment, and additional retail channels and partners.
Intensity developed a comprehensive financial model to project the financial impact of various scenarios. Throughout the process, Intensity validated key assumptions to continually update the projections leading to a cohesive strategy and plan to optimize performance and formulate reliable projections of revenue, costs, and cash flow requirements.
Intensity’s analysis included: forecasting revenue growth across multiple retail partners; understanding the effects of cannibalization, brand awareness and market growth; estimating pricing and gross margin for various product line, retailer and supply chain combinations; developing startup and ongoing cost estimates for outsourcing distribution to third party logistic providers; and rebranding and marketing launch expenses. The combination of estimates was built into Intensity’s robust scenario- based financial model to examine profit optimization alternatives.
Economic issues included financial modeling, revenue forecasting, profitability, marketing and promotion, substitution effects, and brand recognition.
Justice for Players and Diarra Damages Claims
In this article, Amran Nawaz and Allan Ingraham along with Ben Cisneros and Sam Kasoulis of Morgan Sports Law discuss the JFP class action. They explore whether similar class actions could be brought by players, agents and/or clubs before the English courts, whether claims could be brought before the Court of Arbitration for Sport (CAS), and how such claims might be quantified.
Tamika Tremaglio Quoted in The Washington Post on WNBA CBA Negotiations
Managing Director Tamika Tremaglio was featured in The Washington Post discussing the WNBA’s collective bargaining negotiations and the players’ growing leverage to pursue innovative financial models, including equity stakes. She emphasized that today’s athletes better understand their value and may have access to unique alternatives if negotiations do not end the way players want.
Public Policy Can Encourage Physicians to Practice in Underserved Areas
In a column for Centre for Economic Policy Research (CEPR), Secretariat Director Stephanie Khoury, Jonathan M. Leganza, and Alex Masucci discuss new evidence that shows the effectiveness of government-designated Primary Care Health Professional Shortage Areas (HPSAs) in attracting physicians to areas of need.