Financial Modeling for Retail Expansion Initiative
This project was completed by Intensity. Intensity joined Secretariat on February 1, 2023.
Background
A leading consumer products company commissioned Intensity to determine the optimal strategy and finalize the operating launch plan for a retail expansion initiative. The company was historically successful with many products primarily through television based sales and promotion as well as through limited big box retail channels, yet desired to grow the business through expansion of product lines, brand investment, and additional retail channels and partners.
Our Analysis
Intensity developed a comprehensive financial model to project the financial impact of various scenarios. Throughout the process, Intensity validated key assumptions to continually update the projections leading to a cohesive strategy and plan to optimize performance and formulate reliable projections of revenue, costs, and cash flow requirements.
Intensity’s analysis included: forecasting revenue growth across multiple retail partners; understanding the effects of cannibalization, brand awareness and market growth; estimating pricing and gross margin for various product line, retailer and supply chain combinations; developing startup and ongoing cost estimates for outsourcing distribution to third party logistic providers; and rebranding and marketing launch expenses. The combination of estimates was built into Intensity’s robust scenario- based financial model to examine profit optimization alternatives.
Economic issues included financial modeling, revenue forecasting, profitability, marketing and promotion, substitution effects, and brand recognition.
Latest Insights
Article | August 19, 2025
Overtaken by Events: What Delay Quantification Can Tell Us About Causality
In the International Construction Law Review, Stuart Jones presents an innovative approach to delay analysis in construction disputes. His article, “Overtaken by Events: What Delay Quantification Can Tell Us About Causality,” introduces a forensic and mathematical framework that challenges conventional assumptions about project delay and causation.
Article | August 11, 2025
Five Key Recommendations to Strengthen Cybersecurity in Latin America and the Caribbean
Cybersecurity is now a core element of legal, regulatory, and business risk management. In Latin America and the Caribbean, organizations face mounting pressure to demonstrate proactive compliance with evolving data protection laws, cybersecurity mandates, and cross-border disclosure requirements. Boards and legal departments are expected not only to prevent cyber incidents but also to prove due diligence, resilience planning, and rapid response capabilities when they occur.
See All Insights
Talk to Our Insightful Experts